What makes The Bright Arc different.
Economist-Led, Not Just Data-Driven
Most data firms tell you what the numbers show. We tell you why it is happening and what it means for your business, your customers, and your competitive position. That is not a small distinction. It is the difference between a report that sits in a folder and an insight that changes a strategy.
Our Clients Get Into the Room
When Handshake needed to establish itself as a voice in the labor market, its thought leadership ended up on Bloomberg, in The Economist, and at an event with the U.S. Secretary of Commerce. When Esusu needed to demonstrate impact, their data products helped them move from an early-stage startup to a mature data company.
Results, Not Recommendations
We do not hand you a deck and disappear. We stay embedded until the work is producing outcomes. That means data products that close deals, thought leadership that earns media, and AI workflows that show up in your financials.
Senior Expertise Without the Overhead
No large teams, no billing for junior staff learning on the job. You get senior economists, data scientists, and AI specialists applied directly to your problem, with the speed and flexibility of a focused firm.
A collaborative process from start to finish.
We do not apply generic methodologies. Every engagement is designed around your specific situation and the outcomes that matter to your business.
Discover Your Objectives
We start by understanding your business strategy, your goals, and where data and analytics fit into your path forward. We listen before we prescribe.
Identify Sources of New Value
We pinpoint specific opportunities for analytics-driven revenue growth and performance improvement across both structured and unstructured data.
Develop Solutions
We apply deep industry knowledge to tailor models and approaches to your specific situation — not a generic methodology, but a plan built for you.
Deliver Results
We help you monetize your data to increase enterprise value and drive measurable financial outcomes. We stay until the work is done.
Jacqui Barrett
Jacqui Barrett is an economist, data scientist, and growth strategist who specializes in turning data into revenue-generating assets and data products for B2B SaaS companies.
As Founder of The Bright Arc, a data strategy agency, she draws on over 15 years of experience at organizations including LinkedIn, Compass Lexecon, and the Federal Reserve Bank of Chicago. Her work generates insights that close sales deals, fuel marketing and communications campaigns, inform product development, and shape public policy.
Her work has been featured in the Wall Street Journal, Washington Post, and CNBC. She has presented to leading companies, organizations, and bodies of government including the International Labor Organization, Microsoft, and the German Ministry of Labor.
She loves partnering with mission-driven companies working on issues that matter: education, economic development, workforce development, healthcare, housing, and climate.
What our clients say.
"The Bright Arc has played a pivotal role in our communications strategy by masterfully transforming complex data into compelling narratives. The result has been a heightened engagement with our audience, fostering a deeper understanding of our platform's value proposition."
VP of Client Engagement — Series B Fintech
"Jacqui worked with Handshake as a labor economist, data guru, and spokesperson. She was a core member of the thought leadership and research team, deeply embedded in all of our systems and processes. Her work's impact was seen across the business."
Senior Director of Marketing — Series F HR Tech
Your Data Should Be
Closing Deals.
Every engagement starts with a conversation. Tell us where you are and where you want to go — we will design the right approach to get you there.
Book a Consultation